Revisiting Our Mission
SweetWater Marketing was founded in September 2015 by Brenda Pearce, a marketing professional with more than 25 years in the industry. Brenda built her career at a global software company, working in highly demanding marketing management roles, including business development, strategic planning, sales training and partner channels. In forming SweetWater Marketing, she has pulled together […]
How to turn social media haters into fans
If your business has a presence on social media, one of your goals is to maintain a good online reputation with your customers and prospects. But what do you do when someone says something negative about your business on Facebook, Twitter or Yelp? Too often, businesses don’t respond to negative comments on their social media […]
What are Your Customers’ Pain Points?
Do you know your customers’ pain points? Those areas where, as customers try to get their work done or ship their products and services, they run into road blocks? Marrying your products and services with your clients’ pain points positions your company to get more of their business. You may offer one of the greatest […]
