Student Roadshow Recap: 5 Essential Tips to Help Graduates Stand Out

Graduation season is here, and many new graduates are getting ready to begin their careers in the marketing, public relations, communication, design, and advertising space. With so much competition out there, it can be challenging to stand out and make a great first impression. That’s why American Advertising Federation of North Alabama (AFFNA) has teamed […]
It’s Trade Show Season: It’s More Than a Giveaway!

Trade show season is a prime opportunity for businesses to showcase their talents, connect with potential clients, and stay on top of industry trends. However, success at trade shows doesn’t happen by chance– not with a cute giveaway. It requires careful planning, strategic thinking, and a well-coordinated effort. Let’s explore key strategies to help your […]
SweetWater’s Word for 2024

At SweetWater, we’ve embraced one impactful trend gaining popularity: setting a “Word for the Year.” This practice of choosing a word creates a sense of cohesion and helps align our goals under a unifying theme to create a baseline for our decision-making process for our clients. For 2024, our chosen word is “Simplify.” This decision […]
Navigating the Ever-Changing Landscape: Social Media Trends in 2023

Thanks to social media, how we share information in 2023 looks different from how we shared information in 2003. The ability to spread information about a particular topic isn’t just limited to how many people you can call on the phone or text with your 100 free text messages. The possibilities in 2023 seem a […]