Videos + the Algorithm: How to Improve Your Social Media Reach in 2026 (It’s Not What You Think)
If your 2026 marketing plan includes the phrase “we need to do more video because the algorithm favors it,” you’re not wrong — but you’re also not getting the full picture. Video does help with reach.But not for the reasons most people think. At SweetWater, we spent 2025 paying close attention to what actually moved […]
Impact: Why It Matters More Than Ever
Every year, we choose a word to help guide how we work, how we show up, and how we care for the people on the other side of what we create. This year, that word is Impact. For us, impact isn’t about being the loudest voice in the room or chasing numbers for the sake […]
Is Your Website Ready for Google’s AI-Powered Search?
How to Prepare for Google’s Search Generative Experience (SGE) In 2025, Google is revolutionizing search with its Search Generative Experience (SGE), integrating AI to provide users with concise, AI-generated overviews directly in search results. This shift means that traditional SEO strategies need to evolve to maintain visibility. Here’s how your business can adapt to stay […]
Survive and Advance: Navigating the Game of Business
March Madness isn’t just for basketball—it’s a mindset. The thrill of the tournament, unexpected upsets, and the perseverance of teams fighting to survive and advance perfectly mirror the journey of running a business. If you’ve ever felt like the underdog or faced challenges that seemed insurmountable, know this—you’re not alone. We’ve been there, and you […]
7 Practical Marketing Strategies to Drive Growth in 2025
As we step into 2025, businesses must stay ahead of the curve by adopting innovative marketing strategies that deliver measurable results. Here are seven actionable insights designed to help your business thrive in the dynamic marketing landscape of the coming year. 1. Embrace AI-Driven PersonalizationArtificial intelligence is revolutionizing how businesses interact with their customers. By […]
