Marketing Myths Debunked: Stop Believing These 4 Costly Lies
In the fast-paced world of marketing, it’s easy for businesses to latch onto certain beliefs that seem true but are actually counterproductive. These myths often stem from outdated practices, misconceptions, or simply a lack of updated information. Holding onto these can harm your business, keeping you from reaching your full potential. Here, we debunk four […]
Creating a Sustainable Podcast
Guest post by Dr. Ryan Weber Many companies use podcasts to humanize their brands, connect with potential customers, and offer value-added content. For instance, Morgan Stanley’s Access and Opportunity podcast, which interviews people involved in inclusive innovation, has published 74 episodes, earned a 4.9-star rating on iTunes, and won a Webby Award in 2022. With […]
Creating a Great Website in 5 Simple Steps
Creating a Great Website It might feel overwhelming trying to get your business or organization’s website ready for visitors. What kind of website do you need? And what will turn potential customers into ones that actually engage? Today, we’ll discuss 5 reasons why you need a great website and our 5-step process for creating one. […]
Using Social Proof to Reach More Customers
What is social proof? As humans, we are hardwired to learn from the experiences of others. Therefore, we often choose to trust others to help us make decisions when we may not know what to do. First introduced by Robert Cialdini in his book, Influence: The Psychology of Persuasion, the idea of social proof can […]
Word of the Year 2023: Coordination
We hope you had a holiday season full of love, laughter, good books, and cozy socks–or whatever makes you happy! Now that 2023 is officially underway, we hope you’re feeling energized and excited for the year ahead. If you’re anything like us, you’ve been thinking about how to make 2023 even better than last year. […]
