Transform Your Business through Short Form Video
In today’s fast-paced digital landscape, grabbing the attention of consumers has become increasingly challenging. With endless scrolling and a constant stream of content, businesses need to find innovative ways to stand out. Enter short-form video: a dynamic, engaging, and effective marketing tool that has taken social media by storm. From TikTok to Instagram Reels, short-form […]
Navigating the Ever-Changing Landscape: Social Media Trends in 2023
Thanks to social media, how we share information in 2023 looks different from how we shared information in 2003. The ability to spread information about a particular topic isn’t just limited to how many people you can call on the phone or text with your 100 free text messages. The possibilities in 2023 seem a […]
Creating a Sustainable Podcast
Guest post by Dr. Ryan Weber Many companies use podcasts to humanize their brands, connect with potential customers, and offer value-added content. For instance, Morgan Stanley’s Access and Opportunity podcast, which interviews people involved in inclusive innovation, has published 74 episodes, earned a 4.9-star rating on iTunes, and won a Webby Award in 2022. With […]
Creating a Great Website in 5 Simple Steps
Creating a Great Website It might feel overwhelming trying to get your business or organization’s website ready for visitors. What kind of website do you need? And what will turn potential customers into ones that actually engage? Today, we’ll discuss 5 reasons why you need a great website and our 5-step process for creating one. […]
Using Social Proof to Reach More Customers
What is social proof? As humans, we are hardwired to learn from the experiences of others. Therefore, we often choose to trust others to help us make decisions when we may not know what to do. First introduced by Robert Cialdini in his book, Influence: The Psychology of Persuasion, the idea of social proof can […]
