Videos + the Algorithm: How to Improve Your Social Media Reach in 2026 (It’s Not What You Think)
If your 2026 marketing plan includes the phrase “we need to do more video because the algorithm favors it,” you’re not wrong — but you’re also not getting the full picture. Video does help with reach.But not for the reasons most people think. At SweetWater, we spent 2025 paying close attention to what actually moved […]
Survive and Advance: Navigating the Game of Business
March Madness isn’t just for basketball—it’s a mindset. The thrill of the tournament, unexpected upsets, and the perseverance of teams fighting to survive and advance perfectly mirror the journey of running a business. If you’ve ever felt like the underdog or faced challenges that seemed insurmountable, know this—you’re not alone. We’ve been there, and you […]
7 Practical Marketing Strategies to Drive Growth in 2025
As we step into 2025, businesses must stay ahead of the curve by adopting innovative marketing strategies that deliver measurable results. Here are seven actionable insights designed to help your business thrive in the dynamic marketing landscape of the coming year. 1. Embrace AI-Driven PersonalizationArtificial intelligence is revolutionizing how businesses interact with their customers. By […]
Unlocking the Power of Subject Lines: Why 35% of Email Opens Depend on Them
In the world of email marketing, the subject line is your golden ticket to engagement. With 35% of recipients opening emails based on the subject line alone (source), your email’s success often hinges on those few carefully chosen words. Let’s explore why the subject line is so impactful, how it influences open rates, and some […]
Marketing Myths Debunked: Stop Believing These 4 Costly Lies
In the fast-paced world of marketing, it’s easy for businesses to latch onto certain beliefs that seem true but are actually counterproductive. These myths often stem from outdated practices, misconceptions, or simply a lack of updated information. Holding onto these can harm your business, keeping you from reaching your full potential. Here, we debunk four […]
