Unlocking the Power of Subject Lines: Why 35% of Email Opens Depend on Them
In the world of email marketing, the subject line is your golden ticket to engagement. With 35% of recipients opening emails based on the subject line alone (source), your email’s success often hinges on those few carefully chosen words. Let’s explore why the subject line is so impactful, how it influences open rates, and some […]
Marketing Myths Debunked: Stop Believing These 4 Costly Lies
In the fast-paced world of marketing, it’s easy for businesses to latch onto certain beliefs that seem true but are actually counterproductive. These myths often stem from outdated practices, misconceptions, or simply a lack of updated information. Holding onto these can harm your business, keeping you from reaching your full potential. Here, we debunk four […]
Student Roadshow Recap: 5 Essential Tips to Help Graduates Stand Out
Graduation season is here, and many new graduates are getting ready to begin their careers in the marketing, public relations, communication, design, and advertising space. With so much competition out there, it can be challenging to stand out and make a great first impression. That’s why American Advertising Federation of North Alabama (AFFNA) has teamed […]
It’s Trade Show Season: It’s More Than a Giveaway!
Trade show season is a prime opportunity for businesses to showcase their talents, connect with potential clients, and stay on top of industry trends. However, success at trade shows doesn’t happen by chance– not with a cute giveaway. It requires careful planning, strategic thinking, and a well-coordinated effort. Let’s explore key strategies to help your […]
Navigating the Ever-Changing Landscape: Social Media Trends in 2023
Thanks to social media, how we share information in 2023 looks different from how we shared information in 2003. The ability to spread information about a particular topic isn’t just limited to how many people you can call on the phone or text with your 100 free text messages. The possibilities in 2023 seem a […]
