1st Edge

Increased New Website Visitors by Over 40%

The Challenge

Attracting high-quality candidates is always a challenge, particularly in specialized fields requiring government security clearances. 1st Edge faced the difficult task of drawing the right talent to fill positions within the Department of Defense (DoD) space, where the pool of eligible candidates is inherently limited.

The Solution

After thorough discussions with 1st Edge leadership, SweetWater Marketing assembled a dedicated team to enhance brand recognition and position 1st Edge as a top-tier employer in the industry. The goal was to make 1st Edge more visible and attractive to potential employees, particularly those with the necessary security clearances.

The Execution

SweetWater Marketing initiated the project by revitalizing the 1st Edge website, creating a platform that offered potential employees a deeper understanding of the company’s culture and values. We also developed a comprehensive Look Book for recruitment, showcasing employee benefits and company highlights to entice top talent. Additionally, we took over the management of 1st Edge’s social media presence, ensuring consistent and engaging content to keep the company top of mind for job seekers in the competitive DoD field.