Jackson Center

Increased New Website Users by 235% in 6 Months

The Challenge

The Jackson Center’s website and marketing collateral were outdated and did not accurately reflect the high-quality service offered at their event center. The goal was to modernize their digital presence and print materials to align with their brand and elevate their overall marketing efforts.

The Solution

After collaborating with Sales Executive Jamie Jones, SweetWater Marketing developed a comprehensive plan to revitalize the Jackson Center’s branding. This included a new website, refreshed social media platforms, and redesigned print materials such as brochures and business cards.

The Execution

SweetWater crafted a cohesive branding guide featuring updated colors, fonts, and graphics, which were then used across all platforms to create a consistent, modern brand image. The website and print materials were reimagined with fresh messaging to showcase the Jackson Center’s current offerings, while a new promotional video further enhanced their online presence.