New Hope Children’s Clinic

Doubled the Funds of Previous Year and Increased Instagram Following by 500%

The Challenge

New Hope Children’s Clinic needed to raise awareness for their low-cost health services in Madison County and generate donations to support operating costs and supplies. In particular, they required help promoting their annual Growing Hope Casino Night fundraiser.

The Solution

SweetWater Marketing worked closely with Executive Director Cindi Williamson to develop a strategy for increasing awareness of the clinic’s services and fundraising efforts. This involved creating consistent social media content, a monthly newsletter, and a comprehensive campaign to promote Casino Night through digital and print channels.

The Execution

For several years, SweetWater has executed successful email and social media campaigns, helping New Hope meet its fundraising goals, including $100,000 raised at the 2024 Casino Night event. Our team also creates beautiful signage and printed materials to elevate the experience for attendees. Thanks to SweetWater’s ongoing social media and newsletter management, New Hope has grown its online presence and built a stronger relationship with donors.