Redstone Consulting Group

Full Marketing Campaign to Get New Software into the Right Hands

The Challenge

With the creation of new software comes the challenge of getting it into the hands of the people it is meant to serve. Redstone Consulting Group designed software to help credit unions, but needed a way to get the software in front of the right people.

The Solution

RCG contracted SweetWater to be their marketing arm. Together, SweetWater and Redstone Consulting Group decided that a full marketing campaign would be the best approach to generate the greatest ROI.

The Execution

From postcards to DRIP email campaigns to webinars, SweetWater handled every detail to maximize the use of Redstone Consulting Group’s time and money. We designed infographics and flyers, created their website, created content for email campaigns and press releases, along with providing a photoshoot and a new CRM system.