The Mercado Group was set to launch two new restaurant concepts and needed a cohesive brand strategy that unified all three of their restaurant brands under one strong identity. The challenge was to develop a streamlined website that not only highlighted each restaurant’s unique appeal but also effectively promoted their catering services.
Collaborating closely with owners Stephanie and Erick, SweetWater Marketing crafted a comprehensive branding strategy to elevate The Mercado Group's restaurant portfolio. This involved refreshing the parent company’s branding guidelines while maintaining the distinct personality of each restaurant. With these new guidelines in place, we seamlessly developed a unified digital presence, including a new website, enhanced social media platforms, and cohesive print materials that perfectly aligned with the brand’s vision and messaging.
SweetWater Marketing designed and launched a new website for The Mercado Group, featuring all three restaurant concepts with clear, engaging messaging and consistent brand promotion. The website was enriched with crisp imagery and fresh content to captivate visitors. Additionally, we established and launched social media platforms for the two new restaurants, ensuring a strong online presence. We also developed a suite of marketing materials, including newsletters, social media templates, and print collateral, to maintain brand consistency and extend the brand’s reach across multiple channels.
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