Improving Your Company’s Online Presence
Do you feel like your business is behind the times because you don’t have much of an online presence? Are you looking to ramp up your online efforts in the coming year? Here are some tips to ensure your efforts get you results. Determine your goals. Why do you feel your business or organization needs […]
Helping Women Improve their Lives
For years, the Christian Women’s Job Corps of Madison County has been giving women the tools they need to improve their careers and lives. The nonprofit ministry equips women in poverty with opportunities and training they may not otherwise get. SweetWater Marketing had the privilege of producing a video to help tell this ministry’s story. […]
Revisiting Our Mission
SweetWater Marketing was founded in September 2015 by Brenda Pearce, a marketing professional with more than 25 years in the industry. Brenda built her career at a global software company, working in highly demanding marketing management roles, including business development, strategic planning, sales training and partner channels. In forming SweetWater Marketing, she has pulled together […]
How to turn social media haters into fans
If your business has a presence on social media, one of your goals is to maintain a good online reputation with your customers and prospects. But what do you do when someone says something negative about your business on Facebook, Twitter or Yelp? Too often, businesses don’t respond to negative comments on their social media […]
Who is Your Customer (and why “everyone” isn’t the right answer)
If you’re trying to market your business, you may feel like the audience you’re trying to reach should be pretty much anyone, anywhere who might be, at some point, interested in your product or service – or knows someone who might be. But that wouldn’t be an effective approach. In today’s competitive, crowded marketplace, the […]
