Using Social Proof to Reach More Customers
What is social proof? As humans, we are hardwired to learn from the experiences of others. Therefore, we often choose to trust others to help us make decisions when we may not know what to do. First introduced by Robert Cialdini in his book, Influence: The Psychology of Persuasion, the idea of social proof can […]
Word of the Year 2023: Coordination
We hope you had a holiday season full of love, laughter, good books, and cozy socks–or whatever makes you happy! Now that 2023 is officially underway, we hope you’re feeling energized and excited for the year ahead. If you’re anything like us, you’ve been thinking about how to make 2023 even better than last year. […]
Revolutionize Your Marketing Strategy with ChatGPT
The internet is full of bots, but there are some that stand out as truly unique. The latest buzz-worthy AI is ChatGPT, which uses artificial intelligence and machine learning to create human-like responses to questions and other prompts from users. Want ChatGPT to explain nuclear fission in the style of a limerick? Done. Write a five-paragraph […]
Looking Back, Planning Ahead: How to Do a Year-End Review
The end of the year is almost here! It’s hard to believe 2022 is already coming to a close. If you’re running a business, this time of year can be especially busy. Whether December means a holiday sales frenzy or continuing projects for clients, it’s important to take time to perform a year-end review and […]
A Strong Brand Identity: Our Top 5 Resources to Build a Stronger Brand
Do you remember yourself as a high school freshman? You probably put a lot of thought into how others perceived you. You chose clothes that made you seem tough, cute, or athletic depending on your preferences. Maybe you joined the drama club or the basketball team. The way we dress, how we spend our time, […]
