How to turn social media haters into fans
If your business has a presence on social media, one of your goals is to maintain a good online reputation with your customers and prospects. But what do you do when someone says something negative about your business on Facebook, Twitter or Yelp? Too often, businesses don’t respond to negative comments on their social media […]
Who is Your Customer (and why “everyone” isn’t the right answer)
If you’re trying to market your business, you may feel like the audience you’re trying to reach should be pretty much anyone, anywhere who might be, at some point, interested in your product or service – or knows someone who might be. But that wouldn’t be an effective approach. In today’s competitive, crowded marketplace, the […]
Why Buying Social Media Followers is a Bad Idea
I recently overheard a business owner say they’d like to increase their company’s Facebook page likes by “buying” likes from an online service that guarantees thousands of Facebook likes or Twitter followers in a matter of days. The thinking was this: If 200 page likes were good, 2,000 – or more – must be better. […]
Social Media: Why Should I Do It? How Do I Do It?
Social media. By now, you’ve likely heard that it’s an important part of a company’s marketing strategy. But incorporating an effective plan can be more challenging than it sounds. Often, a business’ Facebook Page will have just a few posts, or maybe the most recent one is more than a year old. Unfortunately, not being […]
What are Your Customers’ Pain Points?
Do you know your customers’ pain points? Those areas where, as customers try to get their work done or ship their products and services, they run into road blocks? Marrying your products and services with your clients’ pain points positions your company to get more of their business. You may offer one of the greatest […]
