Improving Your Company’s Online Presence
Do you feel like your business is behind the times because you don’t have much of an online presence? Are you looking to ramp up your online efforts in the coming year? Here are some tips to ensure your efforts get you results. Determine your goals. Why do you feel your business or organization needs […]
Why Buying Social Media Followers is a Bad Idea
I recently overheard a business owner say they’d like to increase their company’s Facebook page likes by “buying” likes from an online service that guarantees thousands of Facebook likes or Twitter followers in a matter of days. The thinking was this: If 200 page likes were good, 2,000 – or more – must be better. […]
What are Your Customers’ Pain Points?
Do you know your customers’ pain points? Those areas where, as customers try to get their work done or ship their products and services, they run into road blocks? Marrying your products and services with your clients’ pain points positions your company to get more of their business. You may offer one of the greatest […]
Do You Have a Tribe?
No one disputes that when it comes to marketing your business, the rules and tools have changed. One of the most effective ways to increase sales is to build a tribe of people who will be waiting to buy most any new product or service you sell. What is a “Tribe?” In marketing speak, a […]
