Who is Your Customer (and why “everyone” isn’t the right answer)
If you’re trying to market your business, you may feel like the audience you’re trying to reach should be pretty much anyone, anywhere who might be, at some point, interested in your product or service – or knows someone who might be. But that wouldn’t be an effective approach. In today’s competitive, crowded marketplace, the […]
What are Your Customers’ Pain Points?
Do you know your customers’ pain points? Those areas where, as customers try to get their work done or ship their products and services, they run into road blocks? Marrying your products and services with your clients’ pain points positions your company to get more of their business. You may offer one of the greatest […]
Do You Have a Tribe?
No one disputes that when it comes to marketing your business, the rules and tools have changed. One of the most effective ways to increase sales is to build a tribe of people who will be waiting to buy most any new product or service you sell. What is a “Tribe?” In marketing speak, a […]
