Improving Your Company’s Online Presence
Do you feel like your business is behind the times because you don’t have much of an online presence? Are you looking to ramp up your online efforts in the coming year? Here are some tips to ensure your efforts get you results. Determine your goals. Why do you feel your business or organization needs […]
Revisiting Our Mission
SweetWater Marketing was founded in September 2015 by Brenda Pearce, a marketing professional with more than 25 years in the industry. Brenda built her career at a global software company, working in highly demanding marketing management roles, including business development, strategic planning, sales training and partner channels. In forming SweetWater Marketing, she has pulled together […]
How to turn social media haters into fans
If your business has a presence on social media, one of your goals is to maintain a good online reputation with your customers and prospects. But what do you do when someone says something negative about your business on Facebook, Twitter or Yelp? Too often, businesses don’t respond to negative comments on their social media […]
Who is Your Customer (and why “everyone” isn’t the right answer)
If you’re trying to market your business, you may feel like the audience you’re trying to reach should be pretty much anyone, anywhere who might be, at some point, interested in your product or service – or knows someone who might be. But that wouldn’t be an effective approach. In today’s competitive, crowded marketplace, the […]
Why Buying Social Media Followers is a Bad Idea
I recently overheard a business owner say they’d like to increase their company’s Facebook page likes by “buying” likes from an online service that guarantees thousands of Facebook likes or Twitter followers in a matter of days. The thinking was this: If 200 page likes were good, 2,000 – or more – must be better. […]
