How to turn social media haters into fans

If your business has a presence on social media, one of your goals is to maintain a good online reputation with your customers and prospects. But what do you do when someone says something negative about your business on Facebook, Twitter or Yelp? Too often, businesses don’t respond to negative comments on their social media […]

Do You Have a Tribe?

No one disputes that when it comes to marketing your business, the rules and tools have changed. One of the most effective ways to increase sales is to build a tribe of people who will be waiting to buy most any new product or service you sell. What is a “Tribe?” In marketing speak, a […]