Revisiting Our Mission
SweetWater Marketing was founded in September 2015 by Brenda Pearce, a marketing professional with more than 25 years in the industry. Brenda built her career at a global software company, working in highly demanding marketing management roles, including business development, strategic planning, sales training and partner channels. In forming SweetWater Marketing, she has pulled together […]
How to turn social media haters into fans
If your business has a presence on social media, one of your goals is to maintain a good online reputation with your customers and prospects. But what do you do when someone says something negative about your business on Facebook, Twitter or Yelp? Too often, businesses don’t respond to negative comments on their social media […]
Who is Your Customer (and why “everyone” isn’t the right answer)
If you’re trying to market your business, you may feel like the audience you’re trying to reach should be pretty much anyone, anywhere who might be, at some point, interested in your product or service – or knows someone who might be. But that wouldn’t be an effective approach. In today’s competitive, crowded marketplace, the […]
Do You Have a Tribe?
No one disputes that when it comes to marketing your business, the rules and tools have changed. One of the most effective ways to increase sales is to build a tribe of people who will be waiting to buy most any new product or service you sell. What is a “Tribe?” In marketing speak, a […]
