How to turn social media haters into fans
If your business has a presence on social media, one of your goals is to maintain a good online reputation with your customers and prospects. But what do you do when someone says something negative about your business on Facebook, Twitter or Yelp? Too often, businesses don’t respond to negative comments on their social media […]
Why Buying Social Media Followers is a Bad Idea
I recently overheard a business owner say they’d like to increase their company’s Facebook page likes by “buying” likes from an online service that guarantees thousands of Facebook likes or Twitter followers in a matter of days. The thinking was this: If 200 page likes were good, 2,000 – or more – must be better. […]
Social Media: Why Should I Do It? How Do I Do It?
Social media. By now, you’ve likely heard that it’s an important part of a company’s marketing strategy. But incorporating an effective plan can be more challenging than it sounds. Often, a business’ Facebook Page will have just a few posts, or maybe the most recent one is more than a year old. Unfortunately, not being […]
Do You Have a Tribe?
No one disputes that when it comes to marketing your business, the rules and tools have changed. One of the most effective ways to increase sales is to build a tribe of people who will be waiting to buy most any new product or service you sell. What is a “Tribe?” In marketing speak, a […]
